Marketing

Strategies for Surviving a Downturn in Your Business It happened, the worst of the worst, and now you are caught holding the bag. You think we would have learned after events like Hurricane Sandy or hearing about the fires in Australia. The thought that most rings out, you can never be too prepared. Being personally […]

Print vs. Digital Marketing Print vs. digital marketing, which is the right choice for your business? With technology evolving, marketing has come a long way. Gone are the days of reading a printed newspaper. We visit local news sites, FB, Instagram, and Google what we want. People like their information on demand, and this is

SEO vs. PPC Advertising SEO vs. PPC Advertising is and has been the focus of digital marketers around the world for years. As the digital world has started taking over conventional methods of marketing, we have begun to discover more effective ways of promoting our businesses. The bigger problem these days is not how to

Programmatic Advertising Capturing the attention of potential consumers in the modern digital world and understanding the ecosystem is not a simple task. According to the internetlivestats’s figures, there are almost 1.7 billion websites on the internet, more than 7 Billion people consuming media in the world and an additional 2.9 million and 2.0 million applications

Best Ad Image Sizes Finding the best Ad image sizes for your advertising program can be a pain. Most of the media we consume on the internet is shared on Social Media platforms or via Ad Networks. Our lives revolve around our presence on these platforms, from basic communication purposes all the way up to

When thinking about digital marketing, the first thing that comes into mind is how much it has helped us ease the process of gaining visibility to a broader audience. Most businesses have spent time concentrating on their marketing structure, however, one of the more often overlooked or underdeveloped areas of their business plan is their

Businesses are relying more and more on the internet, and based on this, newer ways of marketing are also being introduced to promote these businesses. The internet has been quick to adopt several digital business strategies that are driving real-world results. Online business strategies need to be more productive and thorough.  Compared to conventional promotional