An Anti-Choking Device Company Google Ad Case Study

Google Ad Case Study

Our client is a prominent player in the medical product industry, specializing in life-saving devices. In January 2023, our client partnered with our digital marketing agency to enhance their Google Ads campaigns and drive significant improvements in their online presence and revenue generation.


Optimizing Budget: Our client wanted to make the most of their advertising budget while ensuring an effective return on investment (ROI).

Increasing Conversions: The client aimed to substantially boost their online sales and conversion rates.

Cost Efficiency: Reducing the cost per conversion was essential to enhance profitability.

case study

Our Strategy

Budget Optimization: In the initial phase, our team analyzed our client existing Google Ads campaigns meticulously. We identified areas where budget allocation could be optimized for better results. A 1.96% budget increase was proposed and implemented strategically to maximize revenue without excessive spending.

Targeted Campaigns: We devised highly targeted ad campaigns, optimizing ad groups, keywords, and ad copy to ensure relevance and engagement with potential customers.

Continuous Monitoring: A crucial aspect of our strategy was constant monitoring and adjustments. We closely tracked campaign performance, making real-time adjustments to ensure optimal results.


Additional Revenue

In just six months, our efforts delivered exceptional results for our client

92.91% Increase in Conversions: Our optimization efforts led to a remarkable 92.91% surge in conversions compared to the preceding six months. This translates to a staggering 10,789 additional sales, showcasing the significant impact of our campaign improvements.

47.13% Decrease in Cost Per Conversion: By fine-tuning the campaigns, we managed to reduce the cost per conversion by 47.13%. This means our client now spends $2.48 less per conversion, resulting in substantial cost savings.

$755,000 in Additional Revenue: The most compelling outcome of our partnership with our client is the generation of $755,000 in additional revenue within six months. This increase in revenue was primarily due to our ability to drive more conversions at a lower cost.


Our collaboration with our client exemplifies the transformative potential of strategic digital marketing. By optimizing their Google Ads campaigns, we not only increased their revenue but also improved cost-efficiency, ultimately resulting in substantial business growth. This case study underscores the value of data-driven insights, continuous monitoring, and strategic adjustments in achieving remarkable outcomes in the digital marketing landscape. We look forward to continuing our successful partnership with our client and delivering even more impressive results in the future.

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