Native Advertising Pay-Per Click Strategy
Native advertising is a dynamic method for driving relevant customers searching for information relative to your business.
It is a great way to build brand identification. Essentially, native advertising allows your business to show ads to your customers whom are specifically searching for information within your niche.
Native advertising is different than many other advertising solutions as it tries to blend your advertisements in with the content surrounding it.
Take a look at the picture on the right – >
In other words, your advertisement is worked into such places as within the content of an editorial write up or blog post.
The exact placement of your ad depends on your niche and the relevant advertising placements available for your type of ad.
Native Advertising allows you to target customers at the awareness buying stage. The first stage.
This is a perfect opportunity to build your brand identity.
Why is Native Advertising worth considering for your marketing strategy?
Traditional Pay-Per-Click advertising tends to be very blatant and in your face. Most people avoid typical advertisements like the plague. Honestly, when was the last time you clicked a paid advertisement willingly? With Native Advertising your ad looks like it actually belongs. Almost like the writer is “recommending” your service rather than just promoting it with an ad banner.
Psychologically, people are more in tune with native ads. If they click one it’s generally because they are interested in the subject and looking to “find out more” about the content they are reading. It’s not a forced advertisement rather a more natural look and feel as if it belongs.
Native advertising while providing a useful source of traffic is also a great way to focus on the first buying stage, awareness. This is when a buyer is doing their research and searching for information. A perfect place to get your name in front of them for the first time.
How Does Your Business Get Started?
Native ads are found in many places such as social media, recommended content on articles, blogs, or buried within an editorial piece.
Paired with other marketing strategies Native Advertising is a great way to get into your buyers mind from the get-go.
Luckily, there are thousands of potential sites available to place just about any type of industry’s ad. That’s where we come in! Whether you are a small mom and pop shop or a large scale manufacturer, we can help.