Our Team
The Business Nucleus Team
Jonathan Posillico
Providing digital marketing for businesses over the last 15+ years has been a very rewarding journey thus far. To be able to see business owners grow their businesses under my direct management has provided invaluable knowledge that I have been able to repurpose for current and future clients. As the years go by I notice how digital marketing changes but the one constant that always stays the same is business owners wanting results. As an entrepreneur myself I understand this to the core and for that always ensure we are winning for clients.
What attracted you to Digital Marketing?
When I first got into the digital field 15 years ago I was building websites for companies. I soon realized once I was done designing and developing their website that they did not have a way to generate traffic and leads into their business. It was then that I got into digital marketing and started getting into how to get their websites to rank on Googles 1st page through SEO.
Where do you see Digital Marketing going in the next 5 years?
With every year that passes, we see new updates to Google, new ways people are using digital media to get their information and as a digital marketer, we are finding ways to target a companies target audience better. I continue to see video to be really important for all businesses along with location-based targeting to help build customer experience in a more complete way.
What should businesses focus on when it comes to their online presence?
I believe a business needs to understand their customers and how to keep them engaged Once that is achieved then you can set up the website with a user-friendly interface along with a marketing plan that works for their company.
Daniel Cieslak
Daniel Cieslak has been in the tech industry for over 20 years. He is passionate about everything tech and focuses on Web development, Internet Marketing, dynamic Lead Generation, and Content Development for Business Nucleus.
Daniel holds a B.A. in English and M.S. in Instructional Technology. He is trained in Six Sigma Project Management processes and has built and rolled out sales and marketing training programs for fortune 500 companies. He has written for CompTIA, Cisco, Motorola, and Prometric testing centers.
Helping brands build their online presence, Daniel is experienced with bringing ideas to reality. He is known as one of the pioneers of the iPhone Repair Industry introducing the first iPhone repair center in the country now a multibillion-dollar industry.
When I first started building websites I quickly realized the value in actually getting people to see what I was creating. My direction shifted gears and I began building content distribution channels for the sites I was developing. This quickly escalated into a full time job and I have been building dynamic marketing strategies for clients ever since.
Where do you see Digital Marketing going in the next 5 years?
We are seeing a paradigm shift in marketing. As we drift away from paper-based advertising and blaze past standard digital marketing services we now see the emergence of data-driven marketing strategies that target specific audiences, at specific times, with specific goals. Geo-targeting is here and currently being used. As technology progresses I see large growth in this area.
What should businesses focus on when it comes to their online presence?
I believe a lot of businesses jump before they can walk. They want to dive right into things like Social Media before their foundation is in place. Focusing on your core message as a priority for branding and then branching out locally helps build your brand from the ground up. Once you have defined your company’s mission, vision, and goal it sets the stage for all the content that surrounds it. The key is having a clear focus for your business and understanding how to gain the most value out of the programs you are implementing. Marketing isn’t the same as it was 10 years ago. You can’t just throw links at a website and expect it to convert into business.
Kieran Deneen
I’m very passionate about helping people and businesses achieve their full potential and realize their goals through all forms of digital marketing and consulting solutions. By leveraging my over 10+ years of digital marketing experience, I have been able to consult for and execute marketing plans for hundreds of businesses locally and nationally. Having extensive experience in large national footprint firms as well as my experience in the private sector, I’ve been able to build an agency I’m proud of combining that large scale efficiency with the personal touch of an owner operated operation.
Sean Juan
Sean Juan is a digital marketing consultant who helps established businesses
develop digital strategies encompassing creative and technical marketing tactics to stay ahead of the competition.
He is most heavily focused on Search Engine Optimization (SEO), WordPress Web Design and Development, and Paid Advertising, such as Google Ads and Meta/IG Ads.
What sets Sean apart from other consultants is his ability to understand businesses through deep discovery sessions truly. This approach ensures that the recommended marketing and advertising tactics are ultra-relevant to attract more of their “best customers.”
Before starting Business Nucleus as a co-founder, Sean Juan worked for over 15 years in Information Technology while freelancing in graphic design, web design, and online marketing. His technical background has also allowed him to understand the nuts and bolts that support marketing, such as web servers and email deliverability issues.
His core values are transparency and providing advice as if he was his client’s business partner.
Sean Juan enjoys extreme sports, dance music, and craft beer while in relaxed mode.
What attracted you to Digital Marketing?
Back in 2001, when I was about 18, I started designing flyers and websites for DJs and clubs.
Fast forward a few years and the clients (now in diverse industries) are happy with an amazing looking
website but need it to bring in business. After realizing that marketing was a recurring service and that I could
keep the same clients and help them grow their bottom line while increasing mine…it just made too much sense not to
dive into Digital Marketing.
Where do you see Digital Marketing going in the next 5 years?
I see digital marketing becoming more customized with hyper-precise targeting using more machine learning and AI.
This, in turn, will increase engagement and lower the cost for advertisers that keep up with the technology. For those that do not, they will be far less effective.
What should businesses focus on when it comes to their online presence?
A business should ensure that their core marketing platform, their website, fully represents their services/products, business objectives, and the tone they want to set. In other words, can a person that knows nothing about your business understand exactly how you can help them just from the homepage?
Joe Perhauz
With over 20 years of marketing experience both online and offline. My passion is to exceed my clients’ expectations, grow their business and develop relationships.
I enjoy working with many different industries, always learning, and providing sound marketing solutions that meet their budget, goals, and expectations. As I say frequently, perception is reality, you first need to understand the needs of the business, research the landscape of the competition and separate them from their competitors to gain authority in the eyes of their potential customers and Google.
Brittany Mitchell
Brittany Mitchell is an Online Certified Marketing Professional (OMCP®) and holds a Bachelor of Science in Business Administration and Marketing from Old Dominion University.
A ten-year veteran of the digital marketing field, she has worked with both local and global organizations to scale their businesses. She has a background in digital analytics, SEO, marketing strategy, paid advertising, social media marketing, and marketing automation. Additionally, she has extensive experience managing multi-million dollar global website projects.
Brittany loves to use her marketing expertise to provide clients with project management and consulting services that assist them in growing their companies.
What attracted you to Digital Marketing?
I started out my career working on the launch of a global website project. After the website’s launch, I started working with analytics and SEO. The more I learned about the field of digital marketing, the more I enjoyed it. I really like the fact that digital marketing offers near real-time insights that can be leveraged to help a business scale.
What should businesses focus on when it comes to their online presence?
First and foremost knowing your target audience, not just from a demographic standpoint but from a psychographic point of view. This is KEY. Secondly, being able to craft messages that speak to that audience. Knowing these two things makes your message to the market clearer and stands out among your competitors.
David Jones
After five years in the tech industry, Dave became a small business owner and operated a small chain of retail service businesses for 25 years. There, he gained first-hand experience of business owners’ day-to-day struggles operating in competitive markets.
In 2016, Dave built and grew his online business using Search Engine Optimization (SEO), which he continues to operate today.
At Business Nucleus, he helps business owners achieve real-world results by implementing proven digital marketing strategies.
Favorite activities include photography, shotgun sports, traveling the country by RV, and just about anything to do with dogs—especially retrievers.
Karlaa Gregory
As a charismatic and proactive Digital Marketing Manager with nearly ten years of experience with B2B and B2C companies and Non-profit organizations, I am committed to helping business goals, including lead generation, raising brand awareness with digital advertising, and increasing online visibility with social media marketing and copywriting.
My work in this profession and community has earned me honors such as:
- The Unsung Hero award presented by the South Hampton Roads Pan-Hellenic Council (2016)
- Pinnacle Award in Social Media Tactics presented by the Public Relations Society of America HR Chapter (2018)
- Millennial on the Move awardee presented by CoVa Biz (2019)
- Top 40 Under 40 honoree presented by Inside Business (2021)
Why do you love digital marketing for small to medium-sized businesses?
I love digital marketing because it allows me to be creative! Many times, big companies have to stick to very bland brand standards, but in my experience, small and medium business love to flex why they’re different. Digital marketing never gets old. There’s always a new tool, an algorithm change, or a new strategy to test. I get to work with company owners directly to understand their vision and see their passion for their company.
What is the favorite thing you’ve written?
I have two blogs that are my top favorites. One is about the Avengers and their tax returns! For example, Tony Stark, aka Iron Man, can claim the Home Office Deduction for his massive lab/office. His workspace is used regularly and exclusively for business-related activities like R&D and Avengers research. The IRS allows him to write off associated rent, utilities, real estate taxes, repairs, maintenance, and other related expenses. Another one was about making Santa’s Christmas Operation more efficient with Industrial Gearboxes.
What do you love to do in your free time?
Learn about the new Google Analytics 4. JK. My favorite thing to do is relax! Whether it’s lounging around and watching terrible movies on Tubi, playing Pokemon on my Nintendo Switch, or tasting the newest brews at a local brewery–relaxing is something you can find me often doing.
Where is your favorite place to go?
My Lady Lair! Some call it a She Shed, but not me. It’s all things pink, gold, and girly! I work from home, relax, do my nails, sip wine and have movie nights with friends in The Lair.
What is a fun hobby for you?
My hobbies include painting, shopping, and being a nail technician (to myself)
Blake Sherman
I’m a digital marketer who helps businesses grow through Google Ads and SEO. I strive to get the best results possible for a client so they can grow and expand their business. I have been in the digital marketing field for over 5 years. I am focused on Google Ads, Bing Ads, technical SEO, local SEO, content strategy, analytics tracking, and reporting. My goal is to get business owners in front of their customers and their target market so they can succeed.
I have a small business background from growing up and running my family’s furniture store. I love to dirtbike, snowboard, surf and travel in my spare time.
Why do you love digital marketing for small to medium-sized businesses?
I grew up in a small business, my parent’s owned a furniture store. This made me want to learn digital marketing to help them market the store better and grow. I want to help other business owners do the same.
What motivates you to get out of bed in the morning?
I want to get better each and every day at whatever I do.
What do you love to do in your free time?
My favorite thing to do is go outside and enjoy the outdoors.
What is a fun hobby for you?
A fun hobby for me is riding my dirt bike. I’m usually at a motocross track somewhere in New England every weekend with friends.
Caroline Downs
Caroline Downs brings expertise in the ever-evolving world of digital marketing by creating data-driven paid search campaigns that deliver exceptional results for businesses of all sizes. With 8+ years of hands-on experience in paid search, she has worked with companies to maximize ROI, optimize ad performance, and unlock the full potential of online advertising. She has a background in paid media, marketing strategy, analytics and managing campaigns for businesses of all sizes.
Caroline’s favorite part of digital marketing is the ability to grow and scale companies quickly with data driven results.
Kim Morgan
Kim Morgan has been in the web development and digital marketing industry for more than 20 years. She truly enjoys helping small businesses grow by leveraging internet marketing strategies. She specializes in technical SEO, custom web development, and online advertising but also has experience in programming, project management, and technical sales. Prior to internet marketing, Kim worked for a software company and authored two software training books. She also lived on an island in Belize for a while, where she routinely swam with nurse sharks. When she isn’t working, Kim enjoys great music, spending time on the beach, driving fast cars, and watching professional baseball.
She and her family compete in old school tennis tournaments on Nintendo Wii, as well as race worldwide on contemporary Mario Kart circuits.
Lily J. Lee
Lily J. Lee is a Sales Specialist. Born and raised in NYC, her background extends over 15 years in Sales, Marketing, Business Development, and Consulting. In addition, Lily is a sought-after certified professional tennis coach. Lily is known among her peers as a leading expert within the real estate industry, with an unstoppable and never quit attitude. She has a commitment to excellence, coupled with strong ethical principles.
Lily graduated magna cum laude with a B.A. in Forensic Psychology from John Jay College, and a minor in English Honors. She holds a M.S. degree from Mercy College in Organizational Leadership. She began her career in 2008 working at Douglas Elliman and Lee & Associates in Residential and Commercial sales, respectively. Subsequently, as a NYS Certified Real Estate Instructor, she has imbued her students with her mantra that knowledge is power, and with her focus on excellence and professionalism. Lily has founded several flourishing network groups in the real estate and tennis sectors.
Lily has received titles as a #1 Amazon Best-Selling Author twice. Lily’s passions are her family and tennis. She loves to travel and experience different cuisines at home and abroad. Her motto is “to empower others to achieve their greatest success.”
Karan Raj
Meet Karan, a computer science graduate with over 10 years of experience in digital marketing. He’s your go-to guy for Google Ads, Google Tag Manager, and crafting effective marketing strategies. Karan believes in the power of marketing and innovation for business success. He stays updated with the latest industry trends and tools to ensure his strategies remain innovative and impactful. Whether optimizing campaigns or exploring new ideas, Karan is passionate about leveraging marketing and innovation to drive business growth and build meaningful connections. When he’s not in the digital realm, you’ll find him enjoying digital painting and playing cricket in his free time.
Shayan Mohsin
About Shay – Emmy-Nominated, Award-Winning Filmmaker
Shay is an Emmy-Nominated, James Beard Award-Winning Filmmaker with over 15 years of experience in commercial and documentary production. He has worked with Fortune 500 companies, including Google, MTV, Carnival Cruise Line, Resorts World Casino, and Roc Nation, bringing their stories to life through compelling visual storytelling.
His expertise extends to working with celebrities, influencers, and industry leaders, including the New York Yankees World Series Champions Alumni Association, Deepak Chopra, visionary artist Alex Grey, filmmaker Morgan Spurlock, and music legends like Nile Rodgers, Pharrell, and Beck. He has also collaborated with Russell Simmons, Guinness World Records, and Tao Porchon Lynch, creating impactful content that resonates with audiences worldwide.
With a Bachelor’s Degree in Business Administration from Adelphi University, Shay understands both the artistic and business sides of media production. From his early days as a self-employed creator to establishing a successful multimedia production studio, he has mastered the craft of utilizing digital marketing, storytelling, and technology to drive organic and paid traffic, generate leads, and convert audiences into loyal customers.
Shay is passionate about helping businesses share their stories, showcase their values, and connect with their audiences—both hyper-locally and globally. His ability to create a comfortable and engaging environment for clients ensures that their message is not only heard but also leaves a lasting impact.
Vincent Nicolo
With over eight years of experience in web design, development, and full-scale SEO strategy, Vincent brings a deep understanding of how to create visually compelling and performance-driven websites. He has designed and launched over 300 websites, ranging from eCommerce platforms to service-based businesses, always with a strong focus on user experience, conversion rate optimization, and SEO best practices.
Prior to joining the team, Vincent served as Director of eCommerce & Digital Marketing for a major agency, where he led digital transformation initiatives, launched multiple high-volume websites, managed multi-platform ad campaigns, and developed SEO and automation strategies that supported over 200 businesses. He has also worked closely with retailers, restaurants, and local businesses to craft digital experiences that drive real-world results.
Vincent has certifications in Google Ads, Analytics, Meta Blueprint, DMI Pro (Level 5 Certification), and his Professional Certified Marketer (PCM) in Digital Marketing. His ability to blend creative design with data-driven optimization makes him a valuable asset to any digital project. His favorite part of the job? Post-launch—when he gets to help companies grow by uncovering opportunities through the story data tells.
Outside of work, Vincent is a lifelong athlete, baseball coach, and coffee enthusiast.
Samantha Marchese
After six years in social and digital marketing, I made the leap into freelance life as a content strategist and writer. I’m passionate about storytelling that not only meets business goals but resonates with real people. I create content that feels personal, purposeful, and true to the heart of a brand.
My specialties include:
• Business branding and voice development
• Long-form blog writing
• Local landing pages
• Product descriptions
• Email marketing
• Creative briefs and strategy
• Social media content and strategy
I’ve partnered with a wide range of brands—from home remodeling and animal pharmaceuticals to jewelry, cosmetics, and personal branding. No matter the industry, my goal is the same: to bring ideas to life through thoughtful strategy, clear messaging, and creative execution. Whether I’m writing the words, shaping the concept, directing visuals, or designing graphics, I approach every project with intention and a strong vision.
When I’m not writing, you’ll probably find me outside chasing golden hour, walking dogs, or reading under a tree.