About Us

Jonathan Posillico

Digital Marketing Manager / Founder

Jonathan Posillico has been in the digital field for the last 15 years. Coming from a big Italian family with over 80 cousins many of whom are business owners he soon found a big need for them to get on digital.  As printed advertising was once very large and many people relied solely on being in the paper or yellowpages it was then when Jonathan realized that companies are going to start to get a website and market online.

As an alumni from Manhattan College & Hofstra University with a double major in Marketing and Business management Jonathan has the knowledge to know the building blocks needed for companies to succeed.

By understanding the business of the client Jonathan is able to provide them with a customized solution to achieve the best results possible.

What attracted you to Digital Marketing?

When I first got into the digital field 15 years ago I was building websites for companies.  I soon realized once I was done designing and developing their website that they did not have a way to generate traffic and leads into their business.  It was then that I got into digital marketing and started getting into how to get their websites to rank on Googles 1st page through SEO.

Where do you see Digital Marketing going in the next 5 years?

With every year that passes, we see new updates to Google, new ways people are using digital media to get their information and as a digital marketer, we are finding ways to target a companies target audience better.  I continue to see video to be really important for all businesses along with location-based targeting to help build customer experience in a more complete way.

What should businesses focus on when it comes to their online presence?

I believe a business needs to understand their customers and how to keep them engaged  Once that is achieved then you can set up the website with a user-friendly interface along with a marketing plan that works for their company.  

Sean Juan

Digital Marketing Manager / Founder
sean juan

Sean Juan is a digital marketing consultant who helps established businesses
develop digital strategies that encompass creative and technical marketing tactics to stay ahead of the competition.

He is most heavily focused on Search Engine Optimization (SEO), WordPress Web Design and Development, Content Development, and Paid Advertising such as Google Ads, Native Ads, and Geofenced targeting.

What sets Sean apart from other consultants is his ability to truly understand businesses through deep discovery sessions. This approach ensures that the recommended marketing and advertising tactics are ultra-relevant to attract more of their “best customers”.

Before starting Smek Digital Consulting and Business Nucleus, Sean Juan worked for over 15 years in Information Technology while freelancing in graphic design, web design, and online marketing. His technical background has also allowed him to understand the nuts and bolts that support marketing such as web servers and email deliverability issues.

His core values are transparency and providing advice as if he was his client’s business partner.
Sean Juan enjoys extreme sports, dance music, and craft beer when he is in relax mode.

What attracted you to Digital Marketing?

Back in 2001, when I was about 18, I started designing flyers and websites for DJs and clubs.
Fast forward a few years and the clients (now in diverse industries) are happy with an amazing looking
website but need it to bring in business. After realizing that marketing was a recurring service and that I could
keep the same clients and help them grow their bottom line while increasing mine…it just made too much sense not to
dive into Digital Marketing.

Where do you see Digital Marketing going in the next 5 years?

I see digital marketing becoming more customized with hyper-precise targeting using more machine learning and AI.
This, in turn,  will increase engagement and lower the cost for advertisers that keep up with the technology. For those that do not, they will be far less effective.

What should businesses focus on when it comes to their online presence?

A business should ensure that their core marketing platform, their website, fully represents their services/products, business objectives, and the tone they want to set. In other words, can a person that knows nothing about your business understand exactly how you can help them just from the homepage?

Daniel Cieslak

Digital Content Manager / Founder

Daniel Cieslak has been in the tech industry for over 20 years. He is passionate about everything tech and focuses on Web development, Internet Marketing, dynamic Lead Generation, and Content Development for Business Nucleus.

Daniel holds a B.A. in English and M.S. in Instructional Technology. He is trained in Six Sigma Project Management processes and has built and rolled out sales and marketing training programs for fortune 500 companies. He has written for CompTIA, Cisco, Motorola, and Prometric testing centers.

Helping brands build their online presence, Daniel is experienced with bringing ideas to reality. He is known as one of the pioneers of the iPhone Repair Industry introducing the first iPhone repair center in the country now a multibillion-dollar industry.  

When I first started building websites I quickly realized the value in actually getting people to see what I was creating. My direction shifted gears and I began building content distribution channels for the sites I was developing. This quickly escalated into a full time job and I have been building dynamic marketing strategies for clients ever since.

 

Where do you see Digital Marketing going in the next 5 years?

We are seeing a paradigm shift in marketing. As we drift away from paper-based advertising and blaze past standard digital marketing services we now see the emergence of data-driven marketing strategies that target specific audiences, at specific times, with specific goals. Geo-targeting is here and currently being used. As technology progresses I see large growth in this area.

 

What should businesses focus on when it comes to their online presence?

I believe a lot of businesses jump before they can walk. They want to dive right into things like Social Media before their foundation is in place. Focusing on your core message as a priority for branding and then branching out locally helps build your brand from the ground up. Once you have defined your company’s mission, vision, and goal it sets the stage for all the content that surrounds it. The key is having a clear focus for your business and understanding how to gain the most value out of the programs you are implementing. Marketing isn’t the same as it was 10 years ago. You can’t just throw links at a website and expect it to convert into business.