Digital Marketing for Manufacturing SMB’s

Take your Manufacturing SMB to the Next Level

There are many reasons for manufacturers to have an online marketing strategy. Setting up a sound, digital approach means that no matter how small your organization, you’ll be able to meaningfully connect with your customers.

Truth be told, most manufacturing companies today are using digital marketing to gain an unfair advantage over their competitors. And if you’re not doing it currently, you could be missing out. Our marketing team at Business Nucleus can make all the difference to your Internet presence.

How can we help?

For starters, we can increase your online reach, lower advertising costs and help you build a strong bond with your customers, but that’s not all. We’ll also manage your website design and development, as well as create SEO and email campaigns that can make a real impact on your bottom line.

Today’s online-savvy customers are used to seeing their favorite brands active on any number of social media platforms. They like to connect personally with these companies. Providing your customers with a great digital experience creates a strong basis for a solid consumer/brand relationship. And that’s where we come in.

A cheese manufacturing SMB

Digital Marketing: An Art and A Science for SMB's

Research shows that almost 50% of all organizations still lack a well-defined digital marketing strategy. We can help you develop an online marketing strategy for your manufacturing business that will ensure you retain the lead over your competition.

Here are just a few of the ways we can help:

  1. Improve Credibility

SMBs in the manufacturing industry not only have to be experts in their field, but they also need to show it. Prospective customers use Google and similar search engines every day to search for businesses that are experts in their niche. Our team can help you set up online platforms such as blogs and tutorials, which can be instruments in building your reputation and establishing you as a local expert in your particular manufacturing sector.

  1. Create More Lead Conversions

Marketing automation and email campaigns can help convert more leads. For example, part of our strategy is to send out emails on your behalf based directly on prospective customers’ activity on your website. This strategy alone has been shown to increase conversions by almost 80%.

  1. Find and Keep Repeat Customers

If you’re a manufacturing business manager, you’ll know that repeat customers are key to your success. Financially speaking, it’s far easier to keep an existing customer than to gain a new one. At Business Nucleus we understand how to use your online presence to retain customers, without breaking your marketing budget. To that end, engaging with your customers online, taking feedback on board, and replying to reviews, can go a long way in making sure your customers are far more likely to recommend your services and products to their friends and family.

  1. Expand Brand Awareness

Using digital marketing to promote your manufacturing SMB makes a lot of sense. You can build brand identity and expand customer awareness of your services and products. And you can do it all on convenient, easy-to-access online platforms.

Our team of experts at Business Nucleus can help you set up email marketing campaigns, and develop an SEO strategy. Along with that, we’ll also create engaging online content guaranteed to keep customers coming back to your website. Remember, the more relevant your online presence, the easier it is for prospective customers to find you.

  1. Demonstrate Your Products

Demonstrating your company’s products and services on various online platforms is easy. This form of marketing is particularly in tune with small and medium manufacturing companies as prospective customers can see for themselves how your products can help them.

The team at Business Nucleus consists of proven professionals who create video demos and tutorials to help you expand your customer base. Plus, you’ll be allowing your target audience to experience your knowledge and expertise in the latest technology and trends.

How Business Nucleus Makes Things Happen

Our digital strategies are custom-made to make the most of your online presence. Over the years, we’ve helped hundreds of manufacturing SMBs enjoy a whole array of benefits for their companies. For instance:

  • We’ve increased brand awareness
  • We’ve opened new avenues for demonstrating services and products
  • We’ve supported targeted methods to improve customer retention
  • We’ve developed effective strategies for more conversions
  • We’ve driven foot traffic to bricks and mortar businesses
handshake through a computer screen symbolizing a digital marketing partnership

Schedule a Free Consultation

We'll Improve Your Online Presence

If you’re not sure where to start developing and implementing your manufacturing company’s digital marketing strategy, Business Nucleus is here to help.

Serving customers and clients in New York/Long Island, NJ, and CA.

We’re the digital marketing service you can trust.

Contact us today, and speak with one of our experts at 516-388-7100.

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