Finding the best Ad image sizes for your advertising program can be a pain. Most of the media we consume on the internet is shared on Social Media platforms or via Ad Networks. Our lives revolve around our presence on these platforms, from basic communication purposes all the way up to advertising and marketing. As advertisers, the major issue is not the designing aspect, but it is more about having the advertisement reach out to the audience whom it is meant for. Therefore, these advertisements need to be shared on several social media platforms in the form of still images or videos.
The tricky part, however, is that these videos and images need to conform to certain standards for better visibility, search ranking and visibility across several devices ranging from laptop displays, smartphones, tablet computers, and even televisions. Over $107 Billion in total were spent on social media advertisements in the year 2019, this figure depicts the amount of competition in the market.
We are going to highlight the standards in relevance to social media platforms with regards to the resolution and size of content for them to achieve its true objective.
Google is the biggest search engine currently in existence as well as one of the most widely used email providers and has captured 29% of the market share overall. Every digital advertiser will have to go through Google’s platform in order to reach out to most users online.
Google is the vastest and therefore highly variable advertising platforms; it offers several different sized ads for both desktop and mobile users. This is the reason why it is crucial for advertisers to deliver the right size of images. The size of the images cannot exceed 1024KB or 1MB in size, this is so that the advertisement can be loaded as fast as it can without compromising on the quality of the image.
|375 x 50||480 x 320||300 x 50||930 x 180||220×90|
|414 x 736||320 x 480||240 x 400||250 x 250||300×31|
|736 x 414||300×100||250 x 360||200 x 200||320×100|
|468 x 60||750×300||480 x 32||336 x 280||980×90|
|728 x 90||750×200||300 x 1050||300 x 250||240×133|
|1024 x 90||750×100||768 x 1024||970 x 250||200×446|
|970 x 90||950×90||1024 x 768||120 x 600||292×30|
|980 x 120||88×31||580 x 400||160 x 600||960×90|
|300 x 600||300×57||320 x 50||425 x 600||970×66|
Google allows images in all the above-mentioned dimensions to be uploaded. However, Google has eased the process by listing the most commonly used dimensions on their website.
Another vital aspect is to make sure you are clear about the placement of your ad. Google provides several platforms, including and not limited to Google Maps, Google Shopping, Google Play, Google Images, etc. Make sure you pick the right size of the image based on where the ad is to be ideally placed.
When it comes to Social Media and advertising, Facebook fits right into the list of the most important platforms. The variability factor in Facebook is not as vast as that of Google, but there is a significant amount of variability on Facebook as well.
Instagram is the simplest of platforms when it comes to attaining more reach, ever since Facebook has acquired Instagram back in 2012, the same standards are being followed for both the platforms.
Facebook provides several mediums of advertising that include the Facebook Feed (the most common way of posting), Facebook Right Column (this is the column that shows sponsored ads), Facebook & Messenger Stories (the short video format clips), Facebook Marketplace (the place for you to sell your products or services).
Facebook and Instagram, for instance, recommend using less than 20% of text in banners/images and either JPG or PNG format for images.
We follow the same mantra as we did in Google ads where we are clear in our minds about the placement or the medium where we want to post. Facebook has shared the best practices for sharing images and videos.
Advertising would never be complete without the honorable mention of YouTube, this is one of the platforms which has taken over viewers from all the social media platforms combined when it comes to quality content and entertainment. In other words, it has made its mark enough to make content creators on the platform being marked as a career.
YouTube has started taking a leap in advertising by posting overlay ads that appear on top of the videos and of course the video advertisements. YouTube’s recommended resolution and dimension for videos are as follows. The complete procedure around posting videos on the platform are mentioned on their support page.
LinkedIn is heaven for job seekers and recruiters. However, over the years it has grown into what is called the “professional’s platform”. The best thing about LinkedIn is the visitors, it ranges from fresh graduates to highly sophisticated organizations and individuals which makes it just the right place to advertise.
In order to maintain the balance of users, LinkedIn, has laid out some strict guidelines against the accuracy of content, discrimination, language, and trademarks. Here are the best ad image sizes segmented with reference to the type of content is as follows
|TAB||MODULE||MINIMUM IMAGE SIZE||RECOMMENDED IMAGE SIZE|
|Page||Logo Image||300 (w) x 300 (h) pixels||300 (w) x 300 (h) pixels|
|Page||Cover Image||1192 (w) x 220 (h) pixels||1536 (w) x 768 (h) pixels|
|Life||Main Image||1128 (w) x 376 (h) pixels||1128 (w) x 376 (h) pixels|
|Life||Custom Modules||502 (w) x 282 (h) pixels||502 (w) x 282 (h) pixels|
|Life||Company Photos||264 (w) x 176 (h) pixels||900 (w) x 600 (h) pixels|
For detailed guidelines check out LinkedIn Help.
For help designing and deploying high converting advertisements feel free to contact Business Nucleus – Contact Us