When thinking about digital marketing, the first thing that comes into mind is how much it has helped us ease the process of gaining visibility to a broader audience.
Most businesses have spent time concentrating on their marketing structure, however, one of the more often overlooked or underdeveloped areas of their business plan is their local marketing strategy.
Over the years, local marketing has become an essential part of your online digital presence, mainly because it sets up the grounds as a business or a company’s identity. It helps provide local searchers clear visibility into your business and services.
Local marketing is hyper-focused around your business. It helps develop the clients that matter most, those in your service area. With the Internet being so vast without localizing your efforts you can be throwing away a lot of money and opportunity.
Nailing down your local visibility is essential for just about any business. Whether you have a retail store, beauty salon, doctor’s office, law office, plumbing business, or even real estate, having customers actually see your business when they search is vital.
Let’s go through some of the factors that make local marketing a must for all the businesses, irrespective of how small or large.
Small or thriving businesses are usually struggling with money when they are paving their way into the market. Competing against already established companies is without question, not an excellent route to start since the traffic is already congested and would require a large sum of capital and a business strategy that squeezes them into the top names of the market. 90% of the times, the companies that try these methods end of realizing that they have chosen the wrong route, which is true. Bid spend can get out of control if not managed properly on large radius advertising campaigns.
Marketing a small business locally will incur only a small amount of cost. The top search results on search engines such as Bing and Google, after paid advertisements, are local listings. Starting locally can have a magnetic effect, and it wouldn’t require the same investment as a statewide or national marketing plan.
You may get a lot of leads already but having leads that come in local to your business convert at a higher rate. People like to put a name with a face so to speak. Statistics clearly show that a higher percentage of searchers are using the Internet to find local businesses. They do this because it’s relevant to their needs.
Say you are looking for a plumber for a leaking pipe. Would you be searching for someone 30 miles away or 5 miles away? The likelihood of you getting a customer closer to your service area is higher than when they are further away. People don’t want to wait and they don’t want to drive far if they don’t have to.
Several methods can help make a marketing strategy more efficient and effective. This is where small businesses get a chance at competing with much bigger competitors.
Knowing your customer is the most important factor. What, when, and where are they looking for your service?
Having the right team behind your local marketing can make all the difference. Knowing what to do will save you a great deal of time and aggravation. Creating a plan for the beginning will help the dominoes fall.
If you have started doing business in a small area or a small town, that does not have the service your company provides; then you need to join hands with other local businesses. This can be a chance for a ride-along with the companies that are already flourishing in the area and are trusted by the locals. Asking local businesses to post a flier on their door will be immensely helpful. A leaflet is an excellent way of advertising all your services, and in-turn attracts as many local as possible.
Before the digital era had taken over, the best of marketing business was to:
Deliver a business card and pamphlets/fliers that served as a catalog for the services a company offered. This does not mean that you only rely on those techniques, designing your online local marketing strategies in a way that it complements your offline marketing strategies will help you get to the top without using too much muscle using either of the techniques and will produce much more effective results.
To further portray the importance of local marketing, we are going to state some figures that will give away a better picture to all the businesses who have not yet taken advantage of local marketing and the ones who are starting but are curious if they should use any of the local marketing strategies.
According to recent studies, 97% people searched online to find services and products locally, 46% of all searches on Google are seeking local information and 88% of consumers who search for local businesses on a mobile device either visit within 24 hours or call.
If you are missing out on the benefits of local marketing, then you may want to consider investing a small amount of money and a little time. It would most certainly deliver excellent results.
Learn how to build a successful Local Marketing Strategy today. Contact us for a free consultation to find out how to improve your business and gain consistent growth.
You call our Business Nucleus marketing strategists at 516-388-7100
or schedule a quick call on our calendar at https://calendly.com/marketing_discovery/20min
Give us a call at: 1-516-388-7100 or schedule a 15-minute meeting on my calendar.