Click-to-Call Advertising
Click-to-Call, or Click-to-Talk as it’s sometimes called, is just one of the effective strategies Business Nucleus offers as
part of our dedicated digital marketing services.
C2C allows your customers and prospects to directly connect with your product or services by clicking
a mobile advertisement that dials your company phone number.
This action connects them to a real person in real-time allowing your business to close more deals and make a
strong one-on-one connection with your clients.
C2C can effectively reduce the ad-to-client funnel.
Rather than clients going to a landing page or your website contact they are put directly in touch with your business.
In other words, your phone will actually ring.
How does C2C Work?
C2C gives consumers the ability to talk directly to a real member of your staff. For instance, potential customers will see a display or text ad on their mobile device and be able to easily call you with the click of a button.
You may be familiar with Click-to-Call links commonly found as buttons on websites, but they can also be found as hyperlinks in emails. Business Nucleus takes this to the next level by deploying an active advertising strategy that accomplishes the same goal.
C2C clients see focused localized ads specific to your business. Ads are placed geographically based on your best customer base. In other words, if you’re a local business, our ads would strictly target customers searching in your service area.
How Can Click-to-Call Help Your Business?
You can think of Click-to-Call as a kind of direct response marketing. It helps consumers get answers to their queries in real-time. The technology is making a huge impact in a wide range of industries and sectors with a lot of businesses using the technology to offer sales advice, company information, and person-to-person consultations.
The fact that a potential customer is using Click-to-Call implies they have a definite interest in your products and services. This warrants an immediate follow-up. Connecting customers in real-time with the right member of your staff, say a sales rep, consultant, or customer services agent, can dramatically increase your company’s performance and sales.
What does the Research Say?
With more and more people using smartphones, Click-to-Call has become enormously popular. Recent studies show that 70% of consumers who use their phones to search the Internet for information on products and services will take advantage of Click-to-Call if available. In fact, over half of all users say that they find the service very helpful.
With so many potential customers using the C2C option to connect directly with companies from their smartphones, the number of calls businesses are receiving has grown exponentially. According to the advertising and marketing consultants, BIA/Kelsey, incoming sales calls will more than double in the next couple of years.
Further research, carried out by the global eConsultancy, showed that a significant number of potential clients would be unhappy if Click-to-Call wasn’t an option.
The eConsultancy findings went on to claim that over 35% of smartphone users said they would probably look at other brands if Click-to-Call wasn’t available when they needed it. One-third said that they would be disappointed in a particular business if the technology wasn’t present on the company website.
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Business Nucleus can equip your company with Click-to-Call to help sales reps and consultants with outbound calls. We’ll integrate the very latest CRM tools with inside sales solutions to give your reps the ability to respond directly to prospective customers. This eliminates manually dialing individual leads and creates more time to call more prospects each and every day.
Regardless of which sector or niche your business occupies, Click-to-Call can make a big difference. Business Nucleus has helped a wide variety of global industries and local companies reap the benefits of C2C technology.
The bottom line is that Click-to-Call can greatly increase your ROI.
So why not get in touch with us today? Call 516-388-7100 and find out how Business Nucleus can help your business in New York, Long Island, NJ, and CA.