Luxury Real Estate is Prime for Digital
Real estate markets have seen some major changes over the last decade.
Finally, the market is looking up and people are back to buying properties. As you may know, potential future homeowners often start this journey online, which offers them a clear idea of what is available on the market before they take a single step outside.
A lot of realtors are fighting to keep up with this trend — especially in NJ, New York, Long Island, and CA, where markets seem to be thriving at the moment. In fact, the entire real estate industry is now reliant on digital marketing for generating fresh leads and achieving those elusive sales in next to no time.
In fact, recent studies show that almost 85% of realtors use social media platforms as their main source of leads. Unfortunately, a lot of these people lack the knowledge and a clear digital strategy to make their online campaigns the success they are looking for.
Our team of experts at Business Nucleus can help kick-start your real estate company’s digital marketing. Together, we can develop an online strategy tailored to meet the challenges you face every day in the real estate markets.
How Can We Help?
We’ll boost your online presence, increase your reach, and achieve real results for you and your target audience.
How Business Nucleus Makes Things Happen
Besides organizing your website and social media presence, Business Nucleus provides a wide range of services designed to put your real estate business at the very top of the search engine results.
Here are just a few:
We’ll set up this valuable tool to help you connect with new leads and keep you in touch with existing clients. Our experience, along with in-depth studies, tells us that the average opening rate of real estate emails is about 25%, with a click-through rate (CTR) of about 3%. Business Nucleus can improve how your emails perform by making sure they are completely relevant to the potential customer.
Realtor websites can be challenging to navigate because they invariably contain hundreds of property pictures and links. Our professional web designers create user-friendly, responsive websites that are optimized for mobile browsing as well. Plus, we make sure it contains a comprehensive list of listings and new content that’s relevant to the home purchasing process. We’ll even add links to services such as furniture removals and local utilities, and install live-chat software where required.
We can set up a PPC strategy for real estate agents looking to generate new leads. PPC is an adverts-based strategy whereby you only pay each time someone clicks on your ad. This makes pay-per-click cost-effective and efficient for even the most modest real estate company.
Blog Content Creation and Posting
A blog is a great way to take your SEO to the next level. A blog allows you to build a transparent online reputation while providing your clients with valuable advice on buying and selling a property. Good, quality content is often shared on social media, making it a vital component in your overall digital marketing strategy. Our team at Business Nucleus can create regular, quality content for you to keep both buyers and sellers coming back to your website again and again.
Online Marketing is Both an Art and a Science
Here at Business Nucleus, we understand that digital marketing has elements of both science and art. We also recognize that customers today are more technologically savvy than ever before, and the fact that they are exposed to huge amounts of information and choices.
These factors explicitly demand the realtors to understand their customers’ needs, desires, and attitudes— not an easy task by any stretch of the imagination.
Additionally, real estate companies must focus on increasing their brand visibility at par or better than their competition, while at the same time providing an exceptional customer experience.
One of the main challenges for online marketers today is to marry the use of data with customer relations. Our team does exactly that. We tailor the perfect marketing strategy for your real estate company– large or small. And while we are at it we won’t blow your budget, either.