Geo-Fence Marketing
Geo-fencing is one of the most dynamic marketing strategies available today.
Reach locations you never thought possible and connect with your customers at the right time.
With Business Nucleus Geo-Fencing technology you can target visitors at locations of your choice and deliver relevant ads that connect with your clients.
What is Geofence Marketing?
In the broadest sense, geo-fencing is a mobile technology that utilizes GPS and other 3rd party data to deliver; hyper-local ads that are relevant to your business.
This tactic allows you to target mobile users based on a very specific area you define as the “fence”. Once they enter this “fence” they can be served ads for up to 30 days. Instead of targeting counties, cities, or zip codes, this can define areas up to a few inches in precision.
Who should use Geo-Fencing?
There are many use cases for Geo-Fencing advertising. If you are looking to generate leads, sell products, or services, Geo-fencing may be a good fit.
Brick-and-mortar retail locations, restaurants, catering halls, doctor’s offices, law practices, insurance agents, attorneys, manufacturers, and small businesses, are just a few of the potential candidates for Geo-Fence advertising.
Business Nucleus will help analyze and set up the campaign that’s right for you.
Geofence Targeting
Who Can I Target with my Ads?
Common locations targeted include Neighborhoods, Competitor Service Areas and brick-and-mortar locations, Business Parks, Commercial Buildings, Colleges, Universities, Hospitals, Retail Locations, and large scale events such as trade shows, concerts, and performances.
Possibilities are endless with a properly set up campaign.
Whether local or national our technology can target down to a 10ft radius ad trigger zone. Choose 1 location to target or many. The choice is yours how you scale your advertising program.