What is Programmatic Advertising and How Does it Work?
Programmatic advertising allows marketers to buy and sell advertising space across hundreds of different networks and publishers without having to deal with the hassle of salespeople or webmasters.
Programmatic advertising is a type of advertising that involves using software to automate tasks and decisions. The use of this technology means that advertisers can automatically bid for the best advertising spaces rather than relying on human decisions.
In the past few years, programmatic advertising has grown exponentially. Programmatic advertising is a type of targeted advertisement used to buy and sell ad space across a variety of different platforms. The rise in popularity can be attributed to two main factors: 1) there are more companies using programmatic advertising than ever before and 2) this type of advertising has become easier to implement.
How Does Programmatic Advertising Work?
Programmatic advertising can be used in many ways. Firstly, it can be used to target specific audience groups based on their location, gender, age, and so on. Secondly, it can help to personalize ads delivered to different users by combining all the data from the user’s online behavior. Thirdly, it can help advertisers cut their ad spend by selecting cheaper placements based on the audience’s location or other demographic information.
Advertisers use Programmatic Advertising to target their audience with messages they are more likely to click on or respond to. This allows advertisers to save money by efficiently spreading their ads across the web and targeting the people most likely to be interested in their products and services.
Programmatic advertising allows publishers, buyers, and sellers of digital inventory, such as websites and apps, to accelerate the process of buying and selling media in real-time auctions. This is made possible by programmatic ad technology that automates tasks like logistics and billing. Advertisers also have access to programmatic ad exchanges which allow them to gain even more visibility.
Programmatic Advertising on Your TV!
Programmatic isn’t just limited to display ads on websites. CTV or Connected TV advertising has been growing at an exponential rate. Now you can use video on programmatic platforms to deliver in-home commercials on Connected TV devices and apps.
How Much Does Programmatic Advertising Cost?
Programmatic is typically purchased using a Cost Per Mille model or CPM (Cost per 1k impressions).
The CPM price can vary depending on the quality of the site your ad is placed on and the targeting you’re performing. Pricing can also fluctuate based on the placement of your ad, the device it’s shown on, and the ads format.
CPM’s, depending on targeting and tactic can range anywhere from .50 to upwards of $5. The latter being on the higher tiered sites.
How do I start advertising on a Programmatic Network?
Business Nucleus has the expertise to help you excel with your programmatic advertising. We have access to a large network of partner sites that allow for reach beyond the Google Ads network. Our programmatic platform allows for a multitude of layering and demographic targeting that can focus on attracting your best customers.
For more information on how your business can be using programmatic advertising to improve your branding and visibility please contact us.
Other Resources: For more information about Programmatic Advertising see our post “What is Programmatic Advertising“.