Past Audience Case Study

Case Study | Telesales Recruitment

Past Audience


The Background

One of Business Nucleus’s partners, a Boston based white label reseller, was approached by a growing telesales company which had recently moved offices and needed help with workforce recruitment. Equipped with Business Nucleus technology, they were able to develop a cutting-edge recruitment strategy for the telesales client.

The Challenge

The client was experiencing explosive growth and was having trouble finding qualified candidates to fill the available positions. Previous campaigns launched with other companies and technology options were able to generate 90-110 applicants, but most didn’t have the required experience to contribute immediately.
Business Nucleus’s partner needed to find a way to acquire promising applicants at a greater quantity than ever before.

Business Nucleus’s Approach

Meeting demand was achieved with Business Nucleus’s Past Audience. Our partner targeted two nearby competing businesses, capturing the device IDs of their employees. From there, Business Nucleus appended those device IDs to their home IP address, delivering digital ads directly to employees’ homes and devices over a two-week period. Focusing on competitor’s workers was an effective plan; not only did it mean applicants were already qualified, but hiring away employees would also directly improve the client’s position over their competitors.

Performance Results

● 670 new applicants
● 600% increase in applications

About Business Nucleus

Business Nucleus is revolutionizing programmatic media through its patented approach of matching physical addresses to IP addresses, allowing clients to effectively target consumers. The Business Nucleus System is 100% cookie-free and its proprietary approach connects with real people at an unparalleled accuracy, eliminating ad fraud. With a 95% or greater confidence level, Business Nucleus is the premier choice for digital advertising.

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