Case Study: Attorney Client – Google Ads & SEO Growth
Client: Undisclosed Attorney Firm
Business Nucleus USA LLCServices: Google Ads Management, SEO OptimizationDuration: 12+ months (Ongoing)Achieving Efficiency and Accuracy
Client Overview – A local attorney partnered with Business Nucleus USA LLC with the primary goal of increasing high-quality leads through Google Ads and building long-term visibility and authority online through SEO. Their key performance goals included driving more form submissions and phone call inquiries.
Google Ads Performance Highlights📈 Click Growth Over Time
Click-Through Rate (CTR): The CTR has improved by 19% year-over-year, reflecting more compelling ad copy, stronger targeting, and higher audience interest.
Cost vs. Results: While total ad spend has grown, it’s aligned with performance gains. Importantly, the cost per conversion has decreased by 41% year-over-year, meaning more value is being generated for every dollar spent.
Conversions Up: Overall conversions (form fills + phone calls) have grown by 15% compared to the previous year.
Lead Objective Success: The client’s primary goal—phone calls and form submissions—has grown 11% year-over-year, directly contributing to their client acquisition funnel.
Google Ads Performance Highlights📈 Click Growth Over Time
Click-Through Rate (CTR): The CTR has improved by 19% year-over-year, reflecting more compelling ad copy, stronger targeting, and higher audience interest.
Cost vs. Results: While total ad spend has grown, it’s aligned with performance gains. Importantly, the cost per conversion has decreased by 41% year-over-year, meaning more value is being generated for every dollar spent.
Conversions Up: Overall conversions (form fills + phone calls) have grown by 15% compared to the previous year.
Lead Objective Success: The client’s primary goal—phone calls and form submissions—has grown 11% year-over-year, directly contributing to their client acquisition funnel.
SEO Performance Highlights🔑 First Page Keyword Growth
Two years ago, the client had no keywords ranking on the first page of Google. Today, they are ranking on the first page for numerous high-intent, local legal terms, dramatically improving online visibility.
Organic Traffic Increase: As a result of consistent SEO efforts, organic traffic has grown 15% month-over-month, showing a compounding return on investment.
Conversion Growth from SEO: Not only has traffic grown, but key events and conversions attributed to organic traffic have increased by 155% over the past 12 months, demonstrating the quality and effectiveness of SEO strategies implemented.
Conclusion
The partnership between the attorney and Business Nucleus USA LLC has led to consistent, measurable success across both paid and organic marketing channels. With significant improvements in click-through rate, lead volume, and cost efficiency in Google Ads, combined with strong growth in organic visibility and conversions, this case study showcases how a targeted, strategic approach can help legal professionals dominate their local market and attract more qualified leads online.
